True Potential has made the headlines following publicised decisions by the Financial Ombudsman Service (FOS) in which the FCA-regulated firm was found to have provided unsuitable advice to its clients about their pensions and investments. FOS investigates disputes between financial institutions and their clients.
Several of the FOS decisions in question relate to what True Potential calls ‘non-advised sales’, but which its clients have taken as ‘advice’. In these cases, the client often:
- Has a pre-existing relationship with a financial adviser, who then starts working for True Potential.
- Receives a Direct Marketing Offer (DMO) from True Potential for one of its funds.
- Speaks to their adviser about the offer and subsequently moves their money from their existing fund to the DMO product.
- Suffers financial loss and poor-performing investments as a result.
In these cases, True Potential argues that the transfers were ‘non-advised’, namely, they did not constitute financial advice, and therefore it is not responsible for the new funds’ poor performance.
However, FOS decisions suggest that an adviser’s conduct may amount to regulated advice where the adviser goes beyond simply sending or explaining a Direct Marketing Offer. Some advisers’ actions included:
- Discussing the switch in meetings with the client before the transfer went ahead.
- Telling the client the move would be better for them, with greater investment opportunities and lower charges.
- Answering questions about how the new investment should be set up.
- Helping complete or submit the application.
- Using the client’s portal or login details.
A Direct Marketing Offer on its own is not usually treated as advice. The issue is whether the adviser later went beyond passing on information and, in fact, recommended or arranged the transfer.